OHIM – Big Brewer becomes ‘Big Brother’

It was a huge ripple in the internet pond last week: AB InBev, the world's largest brewer who controls more than 30% of global beer production and sales, has acquired a minority stake in Ratebeer already in 2016, as reported by Good Beer Hunting. The deal was deliberately kept secret from the (larger) public. The ...

OHIM – the parallel between Internet and brewing beer

Someone who has always served me as an example in social media and innovation is the former journalist, music lover and internet guru Erwin Blom. For those of you who are unfamiliar with his Fast Moving Targets, which he makes together with Roeland Stekelenburg: look, enjoy and donate here. Bier&cO provides the beer - but ...

TGIF – Beer in numbers, and what exactly is ‘quality’?

Every year, the American Craft Brewers Conference offers instructive insights into the market where the beer revolution originated - the revolution that also inspired hundreds of new brewers and breweries and thousands of consumers in Europe, who all suddenly did understand that there is more than pils, blond, triple and witbier alone. More than 13,000 ...

OHIM – Is CRAFT trying to be more papist than the Pope?

In the predominantly neatly raked Netherlands, its beer scene seems a bit out of place. Although there is only one consumer organization (Pint) and one club for collectors of brewery attributes (BAV); on the production side we find Dutch Brewers, CRAFT and Non-Organized. Dutch Brewers, in a previous life called Central Brewery Office, represents the interests ...