Dutch brewers is a diverse community, varying from one man operations to huge multinational companies. Respondents are all possible forms and shapes and the outcome of the survey is representative, given the 27% response rate. It means the results give a clear picture of how Dutch breweries view the subject of quality. In earlier pieces ...
22Feb 2018
Do Dutch ‘mega brewers’ respond with ‘crafty’ beer?
Although there is still no clear definition of craft beer – if anything, I believe it to be more a consumer emotion than a set of parameters for beer to adhere to – the whole thing is driving big brewers crazy. Craft breweries are being bought by them, ‘crafty’ beers are being launched by them ...
10Feb 2018
Musing the future of craft beer (2) – Cans on a roll
Interesting times these are, for sure. Great beers are available in abundance, and more to come. Beer aficionados must feel as if they’re in Walhalla and should be happy. Or should they worry? I don’t know for sure. Interesting times, and sometimes we get interesting news. Read the below and make up your own mind ...
31Jan 2018
Rubbish on alcohol
Let me stress how aware I am of the somewhat schizophrenic situation I am in, working for one of the finest alcoholic beverages wholesalers in Europe and about to explode on some rubbish talk on alcohol I came across this week. I know I have to walk on eggshells since alcohol is potentially a serious ...
25Nov 2017
Brewing is fun, until….
So, you’ve found your passion and started a brewery. You decided against the ‘cheap’ option and actually invested heavily in equipment, renting a space and hiring staff. An increasing amount of consumers like your beer and sales are up – life couldn’t possibly get any better. Then, one evening, you sit back with one of ...
08Sep 2017
TGIF – ‘Crafty’ unmaskes itself and completely shreds the shelf
In a exulting press release, AB InBev announced that two of her brands will soon present a first 'collaboration brew'. Nice, one’s inclined to think, a collaboration brew results often in an interesting, sometimes innovative, beer. But on closer inspection, my thirst ran dry. A collaboration brew often aims to bring together the creativity and ...
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