OHIM – Beer ice, the innovation of the century!

It struck me, at first, as either too early or too late since I could swear this was by far the best April fool’s joke EVER. An EPIC April fool’s joke – awesome! Alas, it turned out to be all but a joke: this is serious business, and it was all over the (Dutch) news: ...

Goose Island beats Hoegaarden, may lose being American

It probably only was a matter of time before AB InBev would unveil their plan for the world and how to control it, and the veil has dropped. Anheuser-Busch InBev will roll out bars across the globe where craft beer by Goose Island will be the leading brand. It beats the likes of Hoegaarden for ...