Heineken experiments with the soul (of its beer)!

“A flying crow always catches something”. These winged words (excuse me for the cheap pun) are often used by Gaius Voûte, CEO of Bier&cO and thus my boss. Beside the fact he’s a daintily chap we mainly know him for his aphorisms like the above, acquired in his domestic and abroad years. “Romeo Delta” is ...

Beer trends 2016 – what’ll be hot, and what do I hope for – part 3

Recently an amusing blog popped up on biernetwerk.nl, a site I recommend you to follow. The writer posted his biggest grievances in a piece called ‘These 7 beer trends we’d rather see disappear in 2016’ - entertaining and instructive! Kim Lentjes predicted five beer trends for this year on her fine blog genietenmetbier.nl and Sligro’s ...

Beer trends 2016 – what’ll be hot, and what do I hope for – part 2

Recently an amusing blog popped up on biernetwerk.nl, a site I recommend you to follow. The writer posted his biggest grievances in a piece called ‘These 7 beer trends we’d rather see disappear in 2016’ - entertaining and instructive! Kim Lentjes predicted five beer trends for this year on her fine blog genietenmetbier.nl and Sligro’s ...

Beer trends 2016 – what’ll be hot, and what do I hope for – part 1

Recently an amusing blog popped up on biernetwerk.nl, a site I recommend you to follow. The writer posted his biggest grievances in a piece called ‘These 7 beer trends we’d rather see disappear in 2016’ - entertaining and instructive! Kim Lentjes predicted five beer trends for this year on her fine blog genietenmetbier.nl and Sligro’s ...

OHIM – The future for beer started in Vienna – the second wave of the beer revolution

Sometimes finding a good title is the hardest thing of writing. I would like to say that a rather historical thing happened some days ago which will hugely impact beer as we know it, and its future. As it is, Europe’s best beer shop officially opened Thursday 19 November 2015 – there you have it. Continue ...