Unfortunately the column is in Dutch, but it was an exemplary piece that caught my eye. Wine expert Magda van der Rijst was invited to attend Oedipus International Beer Festival and saw all her preconceptions confirmed. Poor woman – having read the column one cannot see her having had any fun - ever, which is ...
30Sep 2016
TGIF: It’s not just craft beer, also spirits who freak Big Brewers out.
I have never been a big spirits drinker, although I rather drink a G&T than a poor lager. Last summer holiday in a Turkish all-inclusive turned out to be soaked in G&T. I never thought Heineken would get pissed off by G&T though – but it did. Read how they try to screw a hard-working ...
17Jan 2016
Just some thoughts about the beer world – part 2
Thoughts and numbers: if there’s anything you can easily go wrong with, it is the combination of these two. It was once again made painfully clear to me how difficult making good estimates is. Thank you for your comments and thus help! I got a response from Martin Ostendorf of Muifelbrouwerij on the estimate of the ...
06Jan 2016
Heineken experiments with the soul (of its beer)!
“A flying crow always catches something”. These winged words (excuse me for the cheap pun) are often used by Gaius Voûte, CEO of Bier&cO and thus my boss. Beside the fact he’s a daintily chap we mainly know him for his aphorisms like the above, acquired in his domestic and abroad years. “Romeo Delta” is ...
03Jan 2016
What’s in a name….
Not so long ago, a Facebook discussion touched upon the topic of beer names. Some thoroughly enjoyed the whacky creativity, other found it to be nonsense and proof of poor beer. I found it food for thought. With names like ‘Sexy Motherbocker’ or ‘F*ck de kerstboom staat in de fik’ (F*ck, the Christmas Tree is ablaze’) ...
07Dec 2015
Beer trends 2016 – what’ll be hot, and what do I hope for – part 2
Recently an amusing blog popped up on biernetwerk.nl, a site I recommend you to follow. The writer posted his biggest grievances in a piece called ‘These 7 beer trends we’d rather see disappear in 2016’ - entertaining and instructive! Kim Lentjes predicted five beer trends for this year on her fine blog genietenmetbier.nl and Sligro’s ...
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