Coming as a total shock, the news of Lagunitas Brewing Company and Heineken forming a joint venture sparked a lot of mixed emotions and heated debate. With Heineken effectively buying 50% of the Lagunitas Brewing Co. it made a lot of people wonder whether they should cheer or cry – James Watt of Brewdog for ...
30Aug 2015
Beer in Mercure Hotels – Flavors from the Local Cellar
'My Life With Beer’ is not limited to my employer, Bier & cO. For example, I've spent the last week visiting three Dutch breweries and three hotels because the Mercure group, part of Accor Hotels, is developing it’s concept 'Taste the flavors from our local cellar' to have a focus on local beers! Eventually each ...
26Aug 2015
Beer in De Volkskrant – IPA is no hype!
Every once in a while I find myself proud of some things. For example, when one of the beers imported by the company I work for wins a tasting panel. A recent panel, organized by Holland’s De Volkskrant and consisting of 23 well-versed IPA drinkers, elected Flying Dog’s Raging Bitch winner. I’m still glowing with ...
24Aug 2015
OHIM – Bier Tirade: Grolsch Kornuit
A good friend of mine, who worked as Chief Buyer for a large airways company, used to fight off his Monday misery by grabbing his Rolodex, selecting a random supplier, ringing him (or her) up at 10 AM and giving him (or her) hell for about an hour or so. It would usually be about ...
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