Rotterdam is a beautiful city - no joking - and just got better with the opening of two brew pubs: THOMS Stadsbrouwerij and De Gele Kanarie (The Yellow Canary). As you may know I am a firm believer of this concept: in this day and age, local, accessible and small-scale businesses are a big thing ...
Although there is still no clear definition of craft beer – if anything, I believe it to be more a consumer emotion than a set of parameters for beer to adhere to – the whole thing is driving big brewers crazy. Craft breweries are being bought by them, ‘crafty’ beers are being launched by them ...
So, you’ve found your passion and started a brewery. You decided against the ‘cheap’ option and actually invested heavily in equipment, renting a space and hiring staff. An increasing amount of consumers like your beer and sales are up – life couldn’t possibly get any better. Then, one evening, you sit back with one of ...
In a exulting press release, AB InBev announced that two of her brands will soon present a first 'collaboration brew'. Nice, one’s inclined to think, a collaboration brew results often in an interesting, sometimes innovative, beer. But on closer inspection, my thirst ran dry. A collaboration brew often aims to bring together the creativity and ...
The news came to me via a tweet by Gerard Molenaar, editor of Entree Magazine (amongst others) and a fanatic blogger on good beer on Hopstersblog. In his tweet Gerard asked ‘would you want this, as a brewer?’ – he had me sitting straight up at once. He referred to an article in Retail Trends ...
The news item remained relatively unnoticed in Europe, but the American beer scene was quite shook up by it. Flying Dog Brewery, founded in 1990, ended its membership of the Brewers Association (BA) this June citing changes to the not-for-profit industry trade organization’s Advertising and Marketing Code that are aimed at addressing “sexually explicit, lewd, ...
Beschouw je mondiale grootbrouwers als AB InBev en Heineken als een gevaar voor de bierwereld?
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