Someone who has always served me as an example in social media and innovation is the former journalist, music lover and internet guru Erwin Blom. For those of you who are unfamiliar with his Fast Moving Targets, which he makes together with Roeland Stekelenburg: look, enjoy and donate here. Bier&cO provides the beer - but ...
14Apr 2017
TGIF – Beer in numbers, and what exactly is ‘quality’?
Every year, the American Craft Brewers Conference offers instructive insights into the market where the beer revolution originated - the revolution that also inspired hundreds of new brewers and breweries and thousands of consumers in Europe, who all suddenly did understand that there is more than pils, blond, triple and witbier alone. More than 13,000 ...
06Mar 2017
OHIM – Is CRAFT trying to be more papist than the Pope?
In the predominantly neatly raked Netherlands, its beer scene seems a bit out of place. Although there is only one consumer organization (Pint) and one club for collectors of brewery attributes (BAV); on the production side we find Dutch Brewers, CRAFT and Non-Organized. Dutch Brewers, in a previous life called Central Brewery Office, represents the interests ...
13Feb 2017
OHIM – Heineken, Punch and Lagunitas: maybe the ‘green monster’ isn’t so bad?
Heineken now appears to be the majority shareholder of Lagunitas - more about that later. In England pubs continue to close their doors on a daily - because more and more beer is drunk at home several thousand classic public houses disappeared in recent years from the streets - but there are still more than ...
16Jan 2017
Goose Island beats Hoegaarden, may lose being American
It probably only was a matter of time before AB InBev would unveil their plan for the world and how to control it, and the veil has dropped. Anheuser-Busch InBev will roll out bars across the globe where craft beer by Goose Island will be the leading brand. It beats the likes of Hoegaarden for ...
23Dec 2016
TGIF – Chris B. and Jeppe Jarnit-Bjergsø, a gypsy brewer’s arrogance
Friday’s are not what they used to be anymore. At first glance it seemed amusing: a simple Untappd user checked into a beer by Evil Twin, detected diacetyl and put that in his review. That review was a sign of the times: written as if by a blind bat suffering from dyslexia, Chris B. (the ...
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