The news came to me via a tweet by Gerard Molenaar, editor of Entree Magazine (amongst others) and a fanatic blogger on good beer on Hopstersblog. In his tweet Gerard asked ‘would you want this, as a brewer?’ – he had me sitting straight up at once. He referred to an article in Retail Trends ...
03Jul 2017
OHIM – Beer ice, the innovation of the century!
It struck me, at first, as either too early or too late since I could swear this was by far the best April fool’s joke EVER. An EPIC April fool’s joke – awesome! Alas, it turned out to be all but a joke: this is serious business, and it was all over the (Dutch) news: ...
08May 2017
OHIM – the parallel between Internet and brewing beer
Someone who has always served me as an example in social media and innovation is the former journalist, music lover and internet guru Erwin Blom. For those of you who are unfamiliar with his Fast Moving Targets, which he makes together with Roeland Stekelenburg: look, enjoy and donate here. Bier&cO provides the beer - but ...
06Mar 2017
OHIM – Is CRAFT trying to be more papist than the Pope?
In the predominantly neatly raked Netherlands, its beer scene seems a bit out of place. Although there is only one consumer organization (Pint) and one club for collectors of brewery attributes (BAV); on the production side we find Dutch Brewers, CRAFT and Non-Organized. Dutch Brewers, in a previous life called Central Brewery Office, represents the interests ...
16Jan 2017
Goose Island beats Hoegaarden, may lose being American
It probably only was a matter of time before AB InBev would unveil their plan for the world and how to control it, and the veil has dropped. Anheuser-Busch InBev will roll out bars across the globe where craft beer by Goose Island will be the leading brand. It beats the likes of Hoegaarden for ...
06Jan 2017
Beer is priceless
With 2016 coming to an end, most Dutch lager breweries announced an increase in their beer prices - for the hospitality industry. None of the brewers seem to have adjusted their prices for the supermarkets. Although there is NO existence of a cartel, it remains remarkable how all these individual companies make their price calculations: ...
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