Dear Mr. Bosteels – congratulations with you recently selling your family brewery to AB InBev. I have to admit I don’t get it – I mean, why you did it. I wrote a similar Open Letter to Mr. Carlos Britto a fortnight ago, since I couldn’t understand his motivation either. I am hoping you can ...
12Sep 2016
OHIM – OPEN LETTER TO MR. CARLOS BRITO, MEGABREW
Dear Mr. Brito – congratulations with your most recent purchase, adding Brewery Bosteels to your already huge portfolio of brands. I have to admit I don’t get it – I mean, why you did it. And albeit I realize you’re infinitely smarter than I am, you see and know things I don’t and most likely ...
22Jul 2016
Craft beer is getting into some serious troubles
After some years of unprecedented growth and a shared sense that the sky was indeed the limit, Craft Beer – mainly in the United States – is facing some serious troubles. It will thus only be a matter of time before these issues start hitting craft beer in Europe – so, brewers, read on and ...
04Jul 2016
OHIM – ABInBev accused of playing dirty; Heineken quarrels with Jumbo – small brewers win!
It has been both a hilarious as well as a glorious week for beer in the Netherlands, and thus the world. Midweek news hit us on ABInBev being accused of foul play on its former Home Turf, Belgium, which was followed of news that Heineken was quarreling with Jumbo, Holland’s second-largest supermarket. The weekend saw ...
08Jun 2016
Heineken’s hair shirt is stained and torn
"Under CEO Geert Minnart Heineken put on the hair shirt': it is the catchy opening sentence of an article in Het Parool on Tuesday, June 7, 2016. Under the equally catchy title" Just delivering beer is not enough” the Belgium-born Holland on-trade director gets to tell how well Heineken thinks along with its on-trade entrepreneurs ...
29Feb 2016
OHIM – Can’t journalists think anymore?
We were all perplexed: 'Poison in German beer’ headlined De Telegraaf. Soon it was in all media and even Misset Horeca brought the message unchanged, though they changed 'poison' into ‘herbicide’ in their headline. Meanwhile, German beer was getting stick from all sides - and in all likelihood completely wrongly. The victims The facts: an investigation ...
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