Dutch brewers is a diverse community, varying from one man operations to huge multinational companies. Respondents are all possible forms and shapes and the outcome of the survey is representative, given the 27% response rate. It means the results give a clear picture of how Dutch breweries view the subject of quality. In earlier pieces ...
22Feb 2018
Do Dutch ‘mega brewers’ respond with ‘crafty’ beer?
Although there is still no clear definition of craft beer – if anything, I believe it to be more a consumer emotion than a set of parameters for beer to adhere to – the whole thing is driving big brewers crazy. Craft breweries are being bought by them, ‘crafty’ beers are being launched by them ...
10Feb 2018
Musing the future of craft beer (2) – Cans on a roll
Interesting times these are, for sure. Great beers are available in abundance, and more to come. Beer aficionados must feel as if they’re in Walhalla and should be happy. Or should they worry? I don’t know for sure. Interesting times, and sometimes we get interesting news. Read the below and make up your own mind ...
03Jul 2017
OHIM – Beer ice, the innovation of the century!
It struck me, at first, as either too early or too late since I could swear this was by far the best April fool’s joke EVER. An EPIC April fool’s joke – awesome! Alas, it turned out to be all but a joke: this is serious business, and it was all over the (Dutch) news: ...
01Dec 2016
TGIF – WHEN EMOTION RUNS HIGH, ONE SHOULD NOT LOOSE ONES SENSE
It was a short and clean message on Facebook: Brewery Pampus, named after the historical island where ships had to anchor at low tide before they could enter the harbor of Amsterdam, announced it will be changing name, logo and image as per 1 January 2017.Continue Reading...
05Aug 2016
‘THEY SAID IT COULDN’T BE DONE, SO WE DID IT’ – hops from Amsterdam instead of tulips.
I guess one of the things craft beer aficionados like most about the new wave of brewers is the fact they do not take ‘no’ for an answer easily. Pushing envelopes seems more rule than exception, testing boundaries has become a way of life. Now, that virus is spreading to adjacent ‘industries’. Hop is growing ...
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