Heineken experiments with the soul (of its beer)!

“A flying crow always catches something”. These winged words (excuse me for the cheap pun) are often used by Gaius Voûte, CEO of Bier&cO and thus my boss. Beside the fact he’s a daintily chap we mainly know him for his aphorisms like the above, acquired in his domestic and abroad years. “Romeo Delta” is ...

Dutch Drafts soon to launch ‘Triple P’ – pizza beer!

Dutch Drafts, the newly founded alliance between specialized beer bars in The Netherlands, recently brewerd a collaboration beer with Pizza Port Brewing from Carlsbad, California, USA. The brewer and some representatives visited The Netherlands for a series of tap take overs at the Dutch Drafts member bars - and beer sounds pretty promising!Continue Reading...

OHIM – Great beer and (un)sensible beer awards

The past week will go down in history as a successful celebration of great Dutch beer. Amsterdam-based beer tasting bar ‘In de Wildeman’ presented its 25th Dutch Beer Week and awarded the 25th ‘Silver Bat’. Dutch beer consumer’s federation PINT celebrated its 35th anniversary and awarded its own medals. Between all of this we could ...

Cheese War: beer and wine in perfect balance

Quite frankly, it was a brilliant weekend despite the pouring rain and the cold. Cheese War, the event I got to host at Bacchus Wijnfestival in Amsterdamse Bos, has proven to be a great experience yet again. Over three days close to three hundred people enjoyed fine pairings of wine and beer to cheese.Continue Reading...