TGIF – ‘Crafty’ unmaskes itself and completely shreds the shelf

In a exulting press release, AB InBev announced that two of her brands will soon present a first 'collaboration brew'. Nice, one’s inclined to think, a collaboration brew results often in an interesting, sometimes innovative, beer. But on closer inspection, my thirst ran dry. A collaboration brew often aims to bring together the creativity and ...

RUBY TUESDAY – Will ‘open source’ beer lead to flavorful or flavorless beer?

The news came to me via a tweet by Gerard Molenaar, editor of Entree Magazine (amongst others) and a fanatic blogger on good beer on Hopstersblog. In his tweet Gerard asked ‘would you want this, as a brewer?’ – he had me sitting straight up at once. He referred to an article in Retail Trends ...

OHIM – Beer ice, the innovation of the century!

It struck me, at first, as either too early or too late since I could swear this was by far the best April fool’s joke EVER. An EPIC April fool’s joke – awesome! Alas, it turned out to be all but a joke: this is serious business, and it was all over the (Dutch) news: ...

OHIM – Big Brewer becomes ‘Big Brother’

It was a huge ripple in the internet pond last week: AB InBev, the world's largest brewer who controls more than 30% of global beer production and sales, has acquired a minority stake in Ratebeer already in 2016, as reported by Good Beer Hunting. The deal was deliberately kept secret from the (larger) public. The ...