Let me stress how aware I am of the somewhat schizophrenic situation I am in, working for one of the finest alcoholic beverages wholesalers in Europe and about to explode on some rubbish talk on alcohol I came across this week. I know I have to walk on eggshells since alcohol is potentially a serious ...
TGIF – ‘Crafty’ unmaskes itself and completely shreds the shelf
In a exulting press release, AB InBev announced that two of her brands will soon present a first 'collaboration brew'. Nice, one’s inclined to think, a collaboration brew results often in an interesting, sometimes innovative, beer. But on closer inspection, my thirst ran dry. A collaboration brew often aims to bring together the creativity and ...
OHIM – The Wine World still doesn’t ‘get’ beer
Unfortunately the column is in Dutch, but it was an exemplary piece that caught my eye. Wine expert Magda van der Rijst was invited to attend Oedipus International Beer Festival and saw all her preconceptions confirmed. Poor woman – having read the column one cannot see her having had any fun - ever, which is ...