Let me stress how aware I am of the somewhat schizophrenic situation I am in, working for one of the finest alcoholic beverages wholesalers in Europe and about to explode on some rubbish talk on alcohol I came across this week. I know I have to walk on eggshells since alcohol is potentially a serious ...
In a exulting press release, AB InBev announced that two of her brands will soon present a first 'collaboration brew'. Nice, one’s inclined to think, a collaboration brew results often in an interesting, sometimes innovative, beer. But on closer inspection, my thirst ran dry. A collaboration brew often aims to bring together the creativity and ...
It struck me, at first, as either too early or too late since I could swear this was by far the best April fool’s joke EVER. An EPIC April fool’s joke – awesome! Alas, it turned out to be all but a joke: this is serious business, and it was all over the (Dutch) news: ...
It probably only was a matter of time before AB InBev would unveil their plan for the world and how to control it, and the veil has dropped. Anheuser-Busch InBev will roll out bars across the globe where craft beer by Goose Island will be the leading brand. It beats the likes of Hoegaarden for ...
Friday’s are not what they used to be anymore. At first glance it seemed amusing: a simple Untappd user checked into a beer by Evil Twin, detected diacetyl and put that in his review. That review was a sign of the times: written as if by a blind bat suffering from dyslexia, Chris B. (the ...
Unfortunately the column is in Dutch, but it was an exemplary piece that caught my eye. Wine expert Magda van der Rijst was invited to attend Oedipus International Beer Festival and saw all her preconceptions confirmed. Poor woman – having read the column one cannot see her having had any fun - ever, which is ...
Beschouw je mondiale grootbrouwers als AB InBev en Heineken als een gevaar voor de bierwereld?
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