OHIM – OPEN LETTER TO MR. CARLOS BRITO, MEGABREW

Dear Mr. Brito – congratulations with your most recent purchase, adding Brewery Bosteels to your already huge portfolio of brands. I have to admit I don’t get it – I mean, why you did it. And albeit I realize you’re infinitely smarter than I am, you see and know things I don’t and most likely ...

OHIM – How many breweries can a city have?

It is a remarkable thought: Amsterdam, the capital city of The Netherlands, never really played a significant role in brewing. That is to say: of course it was by far the largest Dutch beer producing city in medieval times, but the beer the city made was largely sent away via the East India Company – ...

OHIM – Can’t journalists think anymore?

We were all perplexed: 'Poison in German beer’ headlined De Telegraaf. Soon it was in all media and even Misset Horeca brought the message unchanged, though they changed 'poison' into ‘herbicide’ in their headline. Meanwhile, German beer was getting stick from all sides - and in all likelihood completely wrongly. The victims The facts: an investigation ...

Just some thoughts about the beer world – part 2

Thoughts and numbers: if there’s anything you can easily go wrong with, it is the combination of these two. It was once again made painfully clear to me how difficult making good estimates is. Thank you for your comments and thus help! I got a response from Martin Ostendorf of Muifelbrouwerij on the estimate of the ...